One thing is certain: Crumbl cookies are tasteful. So much so that they have a slew of creators on their bandwagon, allotting a good chunk of their revenue to “Crumbl cookies of the week” video reviews. Every Monday the gourmet cookie phenomena orchestrates six new flavors for customers to enjoy.
The company started their journey in 2017 in Utah. Talk about stunning landscapes, these cookies are practically masterpieces. Delicious masterpieces, if I may add. As if you and the rest of the population weren’t told enough. They’ve grown and expanded to multiple locations across the US. Their rotation of cookie flavors has consumers only wanting more, hence the significant increase in sales and videos.
If you weren’t aware of the so-called bakery, Crumbl changes their flavors based on popular vote and season. I have yet to see chocolate chip taken off the roster. Their cookies are either chilled or warmed, lately they kicked it up a notch adding in cake-like pastries. The menu is constantly fresh, exciting, and undergo a collaboration with someone or something. Olivia Rodrigo took a hit with her purple star, jelly encrusted, sprinkle dominated monster. Talk about spilling your Guts. That flavor might’ve made a few do just that.
You can’t knock them for their misses, their Chilled Sugar and Cookies & Cream cookies are definitely fan favorites. I’ve only had a quarter of a customized bridal shower made cookie so my opinion is admissible. Although, it was absolutely flavorful, sweet, and doughy. One bite into a Crumbl and it’s over, crumbs everywhere. The mess may be worth it.
With a net worth of over $1 billion, there’s no telling what flavor will be next. Perhaps a new shape will take hold? Their brand presence is impeccable with noticeable pink rectangular boxes and giant cookies inside. Not to mention you could practically take someone out with it. It’s a good thing they often tase undercooked. If you’re trying to cut back on calories, they now offer minis. One of those things will cost you $5 and a calorie overload.
If you haven’t tried a Crumbl cookie, I highly suggest taking a trip to your nearest location. I’m patiently waiting for one to open nearby.